Morris & McDaniel
Marketing Report – July 2026
Website Traffic and CTA Results
Total Users – 3,322
New Users – 3,137
Returning Users – 560
Avg. Engagement Time – 50 sec.
Conversions
Sales (This is from analytics, we still need to include Chipp sales and double check with Shopify)
• 140
• $2,233.19
Form Leads
• 3
Total Conversion Rate – 4.33%
Previous Period - June 2026
Total Users – 2,610
New Users – 2,458
Returning Users – 352
Avg. Engagement Time – 44 sec.
Conversions
Sales (still need to include Chipp sales)
• 41
• $742.66
Form Leads
• 8
Total Conversion Rate – 1.8%
To establish a baseline for performance expectations, we researched how a $3,000 monthly marketing budget typically performs in the public safety sector. This is informed by industry benchmarks and the data we can currently gather from research and our campaigns.
Estimated Website Visits: 1,000 – 3,000
Average Website Conversion Rate – 2 – 3%
B2B Public Safety Departments:
-
- Form Submissions: 10-20
- Sales: 1-2 sales for the Turnkey Product
(the sales cycle being 1 – 6 month on average)
B2C Candidates (Practice Materials):
-
- Sales: 20-45 sales
- Revenue: $600 to $1,125
Forms
Agency
- City of Austin
Candidates
- 8
Certification Exams
172
Assessor Sign Up
15
Assessor Interest Form
7
Device Breakdown
Sales by Product
Organic Website Traffic
Google Organic
Users – 1,294
Avg. Engagement Time – 50 sec.
Sales – $279.54
Bing Organic
Users – 109
Avg. Engagement Time – 1 min. 25 sec.
Sales – $10.00
Yahoo Organic
Users – 20
Avg. Engagement Time – 29 sec.
Sales – $9.99
Users – 30
Avg. Engagement Time – 40 sec.
Sales – $29.94
Duck Duck Go
Users – 10
Avg. Engagement Time -47 sec.
Sales – $0
Social Media Traffic
Impressions – 118
Link Clicks – 11
CTR – 9.32%
Average CTR for LinkedIn – 0.39% and 0.65%
Impressions – 170
Visits from Facebook – 3
Average CTR for Facebook – 0.90% to 1.61%.
Impressions – 1.8k
Visits from Instagram – 1
Average CTR for Instagram – 0.22% to 0.88%.
Tik Tok
Video Views – 6.4K
Profile Views – 220
Likes – 178
Shares – 6
Average CTR for TikTok – 1%.
Top Traffic Sources
Top Pages Visited
Top Ranking Keywords and Phrases
Home
Services
Email Marketing
Graphic Design
Logos & Branding
Search Optimization
Website Development
Website Hosting
Send us a Message