Morris & McDaniel
Marketing Report – March 2026
Website Traffic and CTA Results
Total Users – 2.3 K
New Users – 2.1 K
Returning Users – 394
Avg. Engagement Time – 1 min. 4 sec.
Conversions
Sales (This is from analytics, we still need to include Chipp sales and double check with Shopify)
• 42
• $990.18
Form Conversions
• 317
Total Conversion Rate – 15.6%
Previous Period - Feb. 2026
Total Users – 2.6 K
New Users – 2.4 K
Returning Users – 475
Avg. Engagement Time – 2 min. 3 sec.
Conversions
Sales (still need to include Chipp sales)
• 51
• $908.94
Form Conversions
• 291
Total Conversion Rate – 13.15%
To establish a baseline for performance expectations, we researched how a $3,000 monthly marketing budget typically performs in the public safety sector. This is informed by industry benchmarks and the data we can currently gather from research and our campaigns.
Estimated Website Visits: 1,000 – 3,000
Average Website Conversion Rate – 2 – 3%
B2B Public Safety Departments:
-
- Form Submissions: 10-20
- Sales: 1-2 sales for the Turnkey Product
(the sales cycle being 1 – 6 month on average)
B2C Candidates (Practice Materials):
-
- Sales: 20-45 sales
- Revenue: $600 to $1,125
Forms
Agency
- Charter Twp. of Plymouth Civil Service, MI
- Grinnell Fire Department
- Florence Fire/EMS Dept.
- Sugar Land Fire Department
- Westampton Township Emergency Services
- City Of Oshkosh Fire Department
Candidates
- 8
Certification Exams
275
Assessor Sign Up
28
Assessor Interest Form
7
Device Breakdown
Screen Resolution Breakdown
Browser Breakdown
Sales by Product
Organic Website Traffic
Google Organic
Users – 1,077
Avg. Engagement Time – 59 sec.
Sales – $215.84
Bing Organic
Impressions – 89
Avg. Engagement Time – 1 min. 23 sec.
Sales – $9.99
Yahoo Organic
Impressions – 22
Avg. Engagement Time – 50 sec.
Sales – $0
Impressions – 32
Avg. Engagement Time – 25 sec.
Sales – $0
Duck Duck Go
Impressions – 13
Avg. Engagement Time -2 min. 48 sec.
Sales – $0
Social Media Traffic
Impressions – 131
Link Clicks – 5
CTR – 3.82%
Average CTR for LinkedIn – 0.39% and 0.65%
Impressions – 174
Link Clicks – 54
CTR – 31%
Average CTR for Facebook – 0.90% to 1.61%.
Impressions – 408
Link Clicks – 0
CTR – 0%
Average CTR for Instagram – 0.22% to 0.88%.
Tik Tok
Video Views – 559
Profile Views – 12
CTR – 2.15%
Average CTR for TikTok – 1%.
Top 25 Traffic Sources
Top 20 Pages Visited
Top 10 Ranking Keywords and Phrases
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