Morris & McDaniel
Marketing Report – Sept. 2026
Website Traffic and CTA Results
Sessions – 6.72
New Users – 5.5 K
Avg. Engagement Time – 29 sec.
Conversions
Sales (This is from analytics, we still need to include Chipp sales and double check with Shopify)
• 93
• $1,683.50
Form Leads
• 3
Total Conversion Rate – 1.8%
Previous Period - August 2026
Total Users – 29,051
New Users – 28,882
Returning Users – 169
Avg. Engagement Time – 8 sec.
Conversions
Sales (This is from analytics, we still need to include Chipp sales and double check with Shopify)
• 73
• $1078.19
Form Lead – 3
Total Conversion Rate – 4.33%
Previous Period - July 2026
Total Users – 3,322
New Users – 3,137
Returning Users – 550
Avg. Engagement Time – 50 sec.
Conversions
Sales (still need to include Chipp sales)
• 140
• $2,233.19
Form Leads
• 3
Total Conversion Rate – 4.33%
To establish a baseline for performance expectations, we researched how a $3,000 monthly marketing budget typically performs in the public safety sector. This is informed by industry benchmarks and the data we can currently gather from research and our campaigns.
Estimated Website Visits: 1,000 – 3,000
Average Website Conversion Rate – 2 – 3%
B2B Public Safety Departments:
-
- Form Submissions: 10-20
- Sales: 1-2 sales for the Turnkey Product
(the sales cycle being 1 – 6 month on average)
B2C Candidates (Practice Materials):
-
- Sales: 20-45 sales
- Revenue: $600 to $1,125
Forms
Agency
- Glencore Police
- Whitefish Montana Police Department
- Fayetteville Police Department
Candidates
- 3
Certification Exams
249
Assessor Sign Up
9
Assessor Interest Form
4
Device Breakdown
Sales by Product
Organic Website Traffic
Google Organic
Users – 1,326
Avg. Engagement Time – 47 sec.
Sales – $527.04
Bing Organic
Users – 127
Avg. Engagement Time – 1 min. 25 sec.
Sales – 0
Yahoo Organic
Users – 9
Avg. Engagement Time – 31 sec.
Sales – $0
Chat AI Assistant
Users – 32
Avg. Engagement Time – 17 sec.
Sales – 0
Duck Duck Go
Users – 10
Avg. Engagement Time -2 min. 22 sec.
Sales – 0
Social Media Traffic
Impressions – 92
Link Clicks – 2
CTR – 2.17%
Average CTR for LinkedIn – 0.39% and 0.65%
Impressions – 206
Visits from Facebook – 32
Average CTR for Facebook – 0.90% to 1.61%.
Impressions – 103
Visits from Instagram – 0
Average CTR for Instagram – 0.22% to 0.88%.
Tik Tok
Video Views – 5.7K
Profile Views – 159
Likes – 118
Shares – 2
Average CTR for TikTok – 1%.
Top Traffic Sources
Top Pages Visited
Home
Services
Email Marketing
Graphic Design
Logos & Branding
Search Optimization
Website Development
Website Hosting
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