Morris & McDaniel
Marketing Report – April 2026
Website Traffic and CTA Results
Total Users – 2.3 K
New Users – 2.1 K
Returning Users – 400
Avg. Engagement Time – 53 sec.
Conversions
Sales (This is from analytics, we still need to include Chipp sales and double check with Shopify)
• 47
• $713.79
Form Conversions
• 413
Total Conversion Rate – 13.35%
Previous Period - March 2026
Total Users – 2.3 K
New Users – 2.1 K
Returning Users – 394
Avg. Engagement Time – 1 min. 4 sec.
Conversions
Sales (still need to include Chipp sales)
• 42
• $990.18
Form Conversions
• 317
Total Conversion Rate – 15.6%
To establish a baseline for performance expectations, we researched how a $3,000 monthly marketing budget typically performs in the public safety sector. This is informed by industry benchmarks and the data we can currently gather from research and our campaigns.
Estimated Website Visits: 1,000 – 3,000
Average Website Conversion Rate – 2 – 3%
B2B Public Safety Departments:
-
- Form Submissions: 10-20
- Sales: 1-2 sales for the Turnkey Product
(the sales cycle being 1 – 6 month on average)
B2C Candidates (Practice Materials):
-
- Sales: 20-45 sales
- Revenue: $600 to $1,125
Forms
Agency
- Little River Department of Public Safety
- Morris & Dickenson
- Midothian Police
- Calvert County Sheriff’s Office
- Jim Foundation
- Sugarland Fire Department
Candidates
- 8
Certification Exams
307
Assessor Sign Up
23
Assessor Interest Form
22
Device Breakdown
Sales by Product
Organic Website Traffic
Google Organic
Users – 1,080
Avg. Engagement Time – 53 sec.
Sales – $69.87
Bing Organic
Impressions – 112
Avg. Engagement Time – 1 min. 11 sec.
Sales – $0
Yahoo Organic
Impressions – 15
Avg. Engagement Time – 1 min. 5 sec.
Sales – $0
Impressions – 19
Avg. Engagement Time – 25 sec.
Sales – $0
Duck Duck Go
Impressions – 6
Avg. Engagement Time -1 min. 7 sec.
Sales – $0
Social Media Traffic
Impressions – 199
Link Clicks – 4
CTR – 2.02%
Average CTR for LinkedIn – 0.39% and 0.65%
Impressions – 196
Link Clicks – 100
Engaged Traffic Rate – 15.8%
Average CTR for Facebook – 0.90% to 1.61%.
Impressions – 248
Link Clicks – 0
CTR – 0%
Average CTR for Instagram – 0.22% to 0.88%.
Tik Tok
Video Views – 998
Profile Views – 19
Engaged Traffic Rate – 1.9%
Average CTR for TikTok – 1%.
Top Traffic Sources
Top Pages Visited
Top Ranking Keywords and Phrases
Home
Services
Email Marketing
Graphic Design
Logos & Branding
Search Optimization
Website Development
Website Hosting
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