Morris & McDaniel
Marketing Report – June 2026
Website Traffic and CTA Results
Total Users – 2,610
New Users – 2,458
Returning Users – 352
Avg. Engagement Time – 44 sec.
Conversions
Sales (This is from analytics, we still need to include Chipp sales and double check with Shopify)
• 41
• $742.66
Form Leads
• 8
Total Conversion Rate – 1.88%
Previous Period - May 2026
Total Users – 2.1 K
New Users – 1.9 K
Returning Users – 200
Avg. Engagement Time – 58 sec.
Conversions
Sales (still need to include Chipp sales)
• 23
• $284.53
Form Leads
• 15
Total Conversion Rate – 1.8%
To establish a baseline for performance expectations, we researched how a $3,000 monthly marketing budget typically performs in the public safety sector. This is informed by industry benchmarks and the data we can currently gather from research and our campaigns.
Estimated Website Visits: 1,000 – 3,000
Average Website Conversion Rate – 2 – 3%
B2B Public Safety Departments:
-
- Form Submissions: 10-20
- Sales: 1-2 sales for the Turnkey Product
(the sales cycle being 1 – 6 month on average)
B2C Candidates (Practice Materials):
-
- Sales: 20-45 sales
- Revenue: $600 to $1,125
Forms
Agency
- Newark, NJ Fire Dept.
- City of Weirton
- Cherokee County Fire
- Menomonie Fire Dept.
- New London Fire Dept.
Candidates
- 4
Certification Exams
172
Assessor Sign Up
28
Assessor Interest Form
13
Device Breakdown
Sales by Product
Organic Website Traffic
Google Organic
Users – 999
Avg. Engagement Time – 44 sec.
Sales – $79.86
Bing Organic
Users – 100
Avg. Engagement Time – 1 min. 14 sec.
Sales – $19.98
Yahoo Organic
Users – 23
Avg. Engagement Time – 1 min. 26 sec.
Sales – $0
Users – 24
Avg. Engagement Time – 43 sec.
Sales – $0
Duck Duck Go
Users – 14
Avg. Engagement Time -25 sec.
Sales – $0
Social Media Traffic
Impressions – 107
Link Clicks – 8
CTR – 7.48%
Average CTR for LinkedIn – 0.39% and 0.65%
Impressions – 487
Visits from Facebook – 50
Average CTR for Facebook – 0.90% to 1.61%.
Impressions – 1.9k
Visits from Instagram – 1
Average CTR for Instagram – 0.22% to 0.88%.
Tik Tok
Video Views – 3,277
Profile Views – 123
Average CTR for TikTok – 1%.
Top Traffic Sources
Top Pages Visited
Top Ranking Keywords and Phrases
Home
Services
Email Marketing
Graphic Design
Logos & Branding
Search Optimization
Website Development
Website Hosting
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