Morris & McDaniel
Marketing Report – October 2025
Website Traffic and CTA Results
Sessions – 3.2K
Avg. Engagement Time – 1 min 57 sec.
Conversions
Sales (This is from analytics, we still need to include Chipp sales and double check with Shopify)
• 113
• $2,295.09
Form Conversions
• 294
Total Conversion Rate – 12.72%
Previous Period - September 2025
Sessions – 2.4 K
Avg. Engagement Time – 2 min. 54 sec.
Conversions
Sales (still need to include Chipp sales)
• 53
• $930.78
Form Conversions
• 323
Total Conversion Rate – 15%
To establish a baseline for performance expectations, we researched how a $3,000 monthly marketing budget typically performs in the public safety sector. This is informed by industry benchmarks and the data we can currently gather from research and our campaigns.
Estimated Website Visits: 1,000 – 3,000
Average Website Conversion Rate – 2 – 3%
B2B Public Safety Departments:
-
- Form Submissions: 10-20
- Sales: 1-2 sales for the Turnkey Product
(the sales cycle being 1 – 6 month on average)
B2C Candidates (Practice Materials):
-
- Sales: 20-45 sales
- Revenue: $600 to $1,125
Forms
Agency
- Jacksonville Fire/EMS
- Longboat Key Police Department
- Norwalk CT Fire Department
- Orange County, FL
Candidates
- 10
Certification Exams
210
Assessor Sign Up
23
Assessor Interest Form
47
Sales Device Breakdown
Sales by Location
Organic Website Traffic
Google Organic
Impressions – 1,589
Avg. Engagement Time – 1 min. 4 sec.
Sales – $419.35
Bing Organic
Impressions – 161
Avg. Engagement Time – 4 min. 9 sec.
Sales – $0
Yahoo Organic
Impressions – 21
Avg. Engagement Time – 57sec.
Sales – $0
ChatGPT
Impressions – 28
Avg. Engagement Time – 40 sec.
Sales – $0
Duck Duck Go
Impressions – 5
Avg. Engagement Time – 1 min 6 sec.
Sales – $0
Social Media Traffic
Impressions – 194
Link Clicks – 2
CTR – 1.03%
Average CTR for LinkedIn – 0.39% and 0.65%
Previous Period - Sept. 2025
Impressions – 211
Link Clicks – 6
CTR – 2.84%
Impressions – 419
Link Clicks – 1
CTR – .23%
Average CTR for Facebook – 0.90% to 1.61%.
Previous Period - Sept. 2025
Impressions – 390
Link Clicks – 0
CTR – 0
Impressions – 548
Link Clicks – 0
CTR – 0
Average CTR for Instagram – 0.22% to 0.88%.
Previous Period - Sept. 2025
Impressions – 697
Link Clicks – 0
CTR – 0
Tik Tok
Video Views – 3,717
Profile Views – 18
CTR – 0.48%
Average CTR for TikTok – 1%.
Previous Period - July 2025
Video Views – 4,304
Profile Views – 106
CTR – 2.46%
Top 25 Traffic Sources
Top 20 Pages Visited
Ranking Pages
Home
Services
Email Marketing
Graphic Design
Logos & Branding
Search Optimization
Website Development
Website Hosting
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