One of my favorite things about owning Woodchuck Arts is getting to meet and know so many cool people doing unique things. One of the most inspiring people I have met is Jenni Lough Watson of Greatdogs and Service Dog Aware™.

Jenni Lough Watson trains dogs to use their talents to serve others in the community with #greatdogsknow. She is also teaching the community how to serve (or respectfully not serve) those with dogs with her new program, Service Dog Aware™.

Greatdogs.com

The first thing Jenni had us do was design a new website, greatdogs.com. I was really excited to see that she already had a great logo to work with, so the colors and branding were taken care of. Now we needed to pick a website structure. When we design websites, we often start with a template. Templates are customizable but are already intended to resize on all devices, so if you like most of a template, they are a great place to start. Jenni chose a design from our Fastlane website service called The Gopher. (See it Live) It shows how different a website can look with customized branding!

How it Ended

One of the fun and most memorable parts about working with Jenni on Greatdogs was thinking through her website’s flow and at what point she wanted a potential client to contact her. You often have your contact information all over your website, so customers can contact you anytime. This makes sense most of the time, but in Jenni’s case, she has precise criteria on who she works with, and it is in everyone’s best interest if they go through a process to get to her call to action. So we thought about what CTA (call to action) should go on each page to get to the most logical step.

Service Dog Aware™ Decals

The next project we went to help Jenni with was the Service Dog Aware™ decals. Jenni already had the colors in her branding kit, and we put them to work in these four decals. They speak for themselves, so we will move on to the Service Dog Aware landing page where you can learn more about this program!

Service Dog Aware Landing Page™

This landing page tried to drill down on what information the user would need and provide it to them in a way that made sense. See it live to learn more about what Jenni is trying to accomplish and to learn more details about what each decal means!