First and Foremost: What is Digital Marketing?

Digital marketing includes all marketing efforts that use an electronic device or the internet. Businesses use digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Some examples of different types of digital marketing:

• SEO
• Content marketing
• Social Media Marketing
• Email Marketing
• Pay per click

2. It’s more cost-effective than more “traditional” marketing methods.

Digital marketing enables you to track campaigns on a daily basis and decrease the amount of money you’re spending on a certain channel if it isn’t demonstrating high ROI. The same can’t be said for traditional forms of advertising. It doesn’t matter how your billboard performs — it still costs the same, whether or not it converts for you.

Plus, with digital marketing, you have complete control over where you choose to spend your money. Perhaps rather than paying for PPC campaigns, you choose to spend money on design software to create high-converting Instagram content. A digital marketing strategy allows you to continuously pivot, ensuring you’re never wasting money on channels that don’t perform well.

3. Digital marketing lets you outrank bigger players in your industry.

If you are a small business, it’s likely difficult to compete with the major brands in your industry, which can spend thousands or even millions of dollars on tv ads, nationwide campaigns, etc.

With digital marketing, you can find long-tail keywords that relate to your product or service and create high-quality content to help you rank on search engines for those keywords. Search engines don’t care which brand is the biggest; instead, they will prioritize content that resonates better with the target audience.

Additionally, social media enables you to reach new audiences through influencer marketing. We don’t personally follow any big brands on social media, but we do follow influencers who will occasionally showcase products or services they like — if you work for a small-to-medium-sized company, this could be a good avenue to consider.