Stephen Robbins
Training and Education
Packages
Who is each package best for?
Each package is designed to set you up for successful design and marketing. The right option for you will depend on your business type, current stage, and how much of the work you’d like to handle yourself.
Premium
Perfect for you if:
You would like it all done for you, including writing content and search optimization. We will create your logo, create your brand standards, build a professional website, and optimize it for search, so you can focus on what you do best.
Advanced
Perfect for you if:
You want a professional logo and website created for you. The website will be designed to convert visitors and will be simple to edit. You’ll receive easy-to-follow brand standards with your logo files, so all your marketing materials are consistent, cohesive, and easy for anyone to create.
Foundation
Perfect for you if:
You have a logo and simple brand standards and are ready for a professional website to help clients understand and take action on your offer.
Logo, Branding & Visuals
What branding is included?
Branding ensures your logo, colors, and typography work together consistently across your website and marketing. The tiers below range from simple refinements to a more complete set of brand standards and visual assets.
- Logo creation + 1 variation
- Favicon creation
- Licensed stock images
- Light image edits
- Brand Standards Document with:
- Full color palette with usage notes
- Font pairings + hierarchy recommendations
- Visual direction aligned to your brand voice
- Custom icon set (5 – 10 icons)
- 3 stock videos and strategic placement of any videos you provide
- Light video edits
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Logo creation
-
Favicon creation
-
Licensed stock images
-
Light image edits
-
Brand Standards Document with:
-
Full color palette with usage notes
-
Font pairings + hierarchy recommendations
-
Visual direction aligned to your brand voice
-
- Input and resize provided logo
- Favicon creation
- Licensed stock images
Website Build & Goals
What actions do you want the user to take?
Your website’s main job is to turn visitors into leads and make your work easier, and that starts with clear, effective calls to action. Whether it’s a simple contact form, an email sign-up, a “Schedule Now” button, a service inquiry with appointment options, or a fully automated lead funnel, each CTA gives you the tools you need to capture interest and move people toward taking action.
- WordPress website with the following pages:
– Home
– About
– Services
– Individual Service Pages
– Contact - Responsive design
- 10 – 20 FAQs
- Full scheduling integration
- Custom contact form
- 2 Advanced forms
- Email sign-up integration and automation set up
- WordPress website with the following pages:
– Home
– About
– Services
– Contact - Responsive design
- Full scheduling integration
- Custom contact form
- 1 Advanced form
- Full email sign-up integration
- WordPress website with the following pages:
– Home
– About
– Services
– Contact - Responsive design
- Input provided scheduling integration
- Custom contact form
- Input provided email sign-up code
Written Content
Who will write your website?
While it’s often said that “people don’t read anymore,” the truth is, they do, just differently. Most visitors scan, skim, and pick out key points. That’s why clear, well-written content matters. It helps real people quickly understand what you offer and helps search engines like Google understand your site so they can show it to the right audience. Strong text supports trust, improves visibility, and turns visitors into customers.
- All website content is fully written for clarity, positioning, trust, and conversion, with complete alignment to your search strategy.
- You provide the initial content, and we will refine it for structure, clarity, flow, and search optimization as needed.
- You provide the content, and it will be placed directly into the website. We will let you know if there are any red flags, but you will write and edit it.
Search Optimization
- Create and submit sitemap, robots.txt
- Submit additional .txt files for AI search
- Keyword research to use across all of your content.
- Full metadata optimization
- Schema Markup
- Optimization across multiple platforms (Google, Bing, Yahoo, DuckDuckGo, and Google Business Profile)
- Google Business Profile best-practice guidance
- Submit robots.txt and sitemap
- Keyword research (10 keywords provided)
- Metadata optimization
- Guidance on how to submit your robots.txt and sitemap
Training & Support
- Personalized training video
- 6 hours of support for 6 months after website launch
- Care plans available for continued maintenance
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Personalized training video
- 3 hours of support for 3 months after launch
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Care plans available for continued maintenance
- Personalized training video
- 1 hour of support during the first month
- Care plans available for continued maintenance
Analytics & Reporting
How will we know if the website is working?
The performance of your website is as important as its appearance. Website analytics are essential for maintaining the health of your site and ensuring that it fulfills its intended purpose. These tools provide real data on who is visiting your site, how they found it, and what actions they take once they arrive. By using Google Analytics and Search Console, you can gain valuable insights into what is working and where improvements can be made. Each package offers different levels of support, ranging from guided resources to complete setup, along with quarterly performance reports that include actionable insights to help your website enhance your business even further.
- Set up of Google Analytics and Search Console
- Monthly reporting for 1 year
- 4 Quarterly website strategy meetings
- Set up of Google Analytics and Search Console
- Quarterly reporting on website performance for 1 year
- Links to resources for setting up Google Analytics and Google Search Console
Timeline
How long does the website build take?
Most websites take between 4–12 weeks to complete, depending on size, complexity, and how quickly content and feedback are provided. Longer builds, SEO optimization, and additional writing or content review may add more meetings and extend the timeline.
We will develop the specific timeline for your project together at our first meeting, but here is a sample timeline that typically works well:
Process & Project Timeline
Shaping Your Content & Design
Meeting 1 – Strategy & Planning (1 hour, adjustable)
(7 -10 business days after deposit)
A deep dive into your goals, branding, and SEO strategy. We will discuss content, user experience, and any advanced integrations required.
Meeting 2 – Initial Review (1 hour, adjustable)
(7 -10 business days from receiving content.)
We will review the first proofs to ensure the design, content, and functionality align with your needs.
Meeting 3 – Revisions & Team Testing (1 hour, adjustable)
(7 -10 business days after initial review.)
We will review major revisions, fine-tune SEO, and test integrations such as custom forms, automations, and lead tracking.
Additional Weekly Meetings as Needed
(For content collaboration, design refinements, advanced feature discussions, and testing.)
Team Testing Phase
Before launch, we will conduct a thorough multi-user testing process to ensure:
- Cross-browser and mobile compatibility is flawless
- Advanced integrations (CRM, payment systems, automation) are functioning properly
- CTA performance & user experience flow is optimized
- Multiple team members (if applicable) can test the site and provide final feedback
Final Approval & Launch Plan (30 minutes – 1 hour)
(3-5 business days before launch.)
We will meet one last time to confirm the final content, SEO strategy, and automation settings before launch.
Project Launch
(7 business days after final approval.)
Your website goes live! We will perform final post-launch quality checks and ensure all connected tools are running smoothly.
Investment
How much does it cost?
If you decide to move forward within 5 business days, you’ll get 10% off your total investment.
Total Investment:
$6,800
Standard Plan:
$3,400 down to begin and $3,400 at launch.
6-Month Plan:
$1,165 per month for 6 months (total $6,990).
If you move forward within 10 business days, you’ll receive 10% off your total investment making it only $6,120.
Total Investment:
$4,200
Standard Plan:
$2,100 down to begin and $2,100 at launch.
6-Month Plan:
$725 per month for 6 months (total $4,350).
If you move forward within 10 business days, you’ll receive 10% off your total investment making it only $3,780.
Total Investment:
$1,200
$600 down to begin, and $600 due at launch.
If you move forward within 10 business days, you’ll receive 10% off your total investment making it only $1,080.
Select package, schedule a call or provide feedback.
Once you select your package, you will receive an email containing your chosen package, the contract, and the first invoice within two business days. You will also receive information on any other requests within two business days. If you decide to move forward within 5 business days, you’ll get 10% off your total investment