Morris & McDaniel

Marketing Report – Aug. 16 – Sept. 16, 2024

LinkedIn

Average CTR for LinkedIn – 0.39% and 0.65%

Impressions – 27.9K
Link Clicks – 791
CTR – 2.84%

Previous Period - July 15 - Aug. 15

Impressions – 69.3K
Link Clicks – 2,182
CTR – 3.01%

Linked was down overall from the last period, but we focused on organic vs. paid so it’s to be expected. The CTR’s are still above average for Linked, which tells us the posts are on the right track.

Facebook

Average CTR for Facebook – 0.90% to 1.61%.

Impressions – 158.9K

Link Clicks – 3.6K

CTR – 2.27%

There are less overall impressions for Facebook, but the CTR is higher.

Previous Period - July 15 - Aug. 15

Impressions – 199.6K
Link Clicks – 3,330
CTR – 1.67%

Instagram

Average CTR for Instagram – 0.22% to 0.88%.

Impressions – 7.8K

Link Clicks – 146

CTR – 1.87%

Previous Period - July 15 - Aug. 15

Impressions – 7.4K
Link Clicks – 159
CTR – 2.15%

Google Ads

Paused – 247 visitors from previous ad spend.

(This typically happens from Google Ad delays, retargeting and browser cache.)

Previous Period - July 15 - Aug. 15

Impressions – 6.5K
Link Clicks – 590
CTR – 8.95%

Email

We have three designs ready to send to a list of 560 Police Chiefs and similar roles. The email will go out at 1:30 PM on Monday, September 23. Additionally, an NYPD member signed up for the list via the website.

Previous Period - July 15 - Aug. 15

Deliveries – 233
Opened – 94
Link Clicks – 17
Open Rate – 40%
CTR – 7.4%

Average Email Open Rate – 21- 41%.
Average Email CTR – 2-3%%.

Website

Sessions – 6.5K
Conversions (sales) – 26 ($1127.35)
Converstions (forms) – 12
Conversion Rate – .58%

Average Website Conversion Rate – 3%.

Aug. 16 – Sept. 16

Source/Medium

Past 30 days

Purchases

Approximately 31 orders in the last 30 days (responsible for $1127.35 in sales).-$600 possible outlier, $527.35

The previous period of July 15 – Aug. 15 had 21 sales that totaled $244.74.

The Click-Through Rate (CTR) for your items, based on 210 item views and 30 purchases, is approximately 14.29%.

Shopify Landing Pages

Approximately 27 orders came from the Shopify landing pages (responsible for $394.51 in sales).

Traffic Sources to Shopify Landing Pages:

Direct Traffic: 449 sessions
Organic Search: 447 sessions
Paid Search: 247 sessions
Social Media (Organic): 58 sessions
Email: 4 sessions
Referral from mmtests.org: 273 sessions

Buy Button on WordPress

Approximately 4 orders came from the Buy Button (responsible for $49.92 in sales).