Design and Marketing Info

Project Architecture & Construction

SEO & Marketing Service Recommendations

Primary Goal:

Increase organic traffic and conversions for Project Architecture Ltd & Project Construction Company across both commercial and residential markets in Licking County and Central Ohio.

Recommendations:

Branding & Naming Approach:
Keep both business names (Project Architecture Ltd and Project Construction Company) distinct but clearly connected on your website. Your homepage will prominently feature your complete formal business name, establishing the unified brand identity, while dedicated service pages will showcase each division’s specific expertise: one for Project Architecture Ltd and one for Project Construction Company. This structure respects your legal business structure, maintains 40+ years of brand equity, and allows you to rank for both the “architecture” and “construction” keyword categories while providing visitors with clear paths to the services they need.

Gibraltar Website Opportunity:
Implement a 6-month gradual transition starting with an announcement on Gibraltar’s homepage before implementing 301 redirects. This phased approach prioritizes customer experience and brand continuity. Existing Gibraltar customers searching for their builder find clear transition messaging rather than landing on an unfamiliar site. The announcement period allows you to professionally communicate the merger, maintain existing customer relationships, and capture brand searches during the transition. After establishing this communication foundation, 301 redirects will transfer Gibraltar’s SEO authority (107 referring domains) to Project Construction. The gradual approach reduces customer confusion, demonstrates professionalism, and consolidates both businesses under one digital presence.
Note: All pricing and strategies are based on current data analysis. Upon deeper technical audit and implementation, we reserve the right to adjust the approach if we discover factors that warrant a different strategy. Any significant changes will be discussed and approved before proceeding.

Give feedback or schedule a call

Packages

The right option for you will depend on your business type, current stage, and how much of the work you’d like to handle yourself. Each package will include up to 2 hours of staff training.

OAK

Premium

We handle everything with expansion, so you can focus on what you do best and grow your business.
a simple picture of an oak sapling for a mid tier website package icon

SAPLING

Advanced

Create more income opportunities and save time by letting us handle the heavy lifting with an advanced SEO service so you can grow with less effort.

acorn icon to represent the foundation website package

ACORN

Foundation

This package addresses your immediate technical SEO issues and helps you rank better for local searches, so you can start attracting more qualified local traffic.

Keyword Research

  • Competitive keyword analysis for Licking County construction market
  • Identify 30 – 40 high-value target keywords
  • Strategic keyword mapping for existing pages
  • Long-tail keyword opportunities great for AI & FAQs)
  • Extended local competitor gap analysis
  • Competitive keyword analysis for Licking County construction market
  • Identify 20 – 30 high-value target keywords
  • Strategic keyword mapping for existing pages
  • Long-tail keyword opportunities (great for AI & FAQs)
  • Competitor gap analysis
  • Competitive keyword analysis for Licking County construction market
  • Identify 10 – 20 high-value target keywords
  • Strategic keyword mapping for existing pages

Technical SEO

  • Meta descriptions for all pages
  • Image alt text for all images
  • Image optimization
  • Header tag optimization
  • Update project URLs to their names
  • Fix any errors such as 404s
  • Add menu to footer
  • Schema Markup
  • Additional sitemaps for AI search optimization
  • Meta descriptions for all pages
  • Image alt text for all images
  • Image optimization
  • Header tag optimization
  • Update project URLs to their names
  • Fix any errors such as 404s
  • Add menu to footer
  • Schema Markup
  • Meta descriptions for all pages
  • Image alt text for all images
  • Image optimization
  • Header tag optimization
  • Update project URLs to their names
  • Fix any errors such as 404s
  • Add menu to footer

Google Business Profile (Local Map Listing)

  • Complete optimization (business info, keywords, photos, services)
  • 20 posts

  • Complete optimization (business info, keywords, photos, services)
  • 10 posts

  • Complete optimization (business info, keywords, photos, services)

Additional Pages

  • Service page for architecture
  • Service page for construction
  • Team Page
  • Commercial
  • Residential
  • 3 Location pages
  • 2 Additional Project or pages

We will create content for you to review & approve

  • Service page for architecture
  • Service page for construction
  • Team page
  • Commercial
  • Residential

Client provides content; we optimize and structure

  • Service page for architecture
  • Service page for construction
  • Team page

Client provides content; we optimize and structure

Timeline

6 months
6 – 8 weeks
3 – 4 weeks

Investment

$6,700 ( 2 payment of $3,350)
or
(6 monthly payments of $1,117)

$3,600 (2 payments of $1,800)

$1,800 (2 payments of $900)

Select package, schedule a call or provide feedback.
Once you select your package, you will receive an email containing your chosen package, the contract, and the first invoice within two business days. You will also receive information on any other requests within two business days. If you decide to move forward within 5 business days, you’ll get 10% off your total investment