We first met Linda, owner of Petra Cyber-Technologies, through Innovate New Albany, one of our favorite local organizations. After attending a class we gave on design and branding, she reached out for help refreshing her company’s online presence. Petra specializes in cybersecurity professional services, with a team of senior-level experts and decades of experience — and we were excited to help them present their brand with clarity and confidence. This project remains one of our favorite examples of thoughtful design, strong branding, and creative collaboration.

The new WordPress website was designed to be vibrant, clean, and easy to navigate. We customized stock photography and iconography by adjusting colors, lines, and other elements to align with the brand’s look and tone. These custom graphics carried through to the print collateral, tying everything together visually.

Subtle animations and clear structure make the site feel engaging without being overwhelming — a perfect match for Petra’s technical expertise and down-to-earth approach.

While Petra already had a logo, we worked together to develop a full set of brand standards that reflected their expertise and unique personality. Because Petra works with many government entities, we wanted the color palette to nod to tradition — using a modernized take on red, white, and blue — but we also added a bold yellow-green accent to bring energy and a surprising twist to a typically conservative industry.

For the primary header font, we chose Titillium Web — a typeface that combines a tech-forward edge with a broad, friendly feel. The result is a visual identity that positions Petra as approachable and experienced, with a fresh, modern take on cybersecurity.