Professional
Brand Identity Design
Packages
Brand identity design is the visual elements representing a brand’s values, personality, and purpose. It includes elements like your logo, fonts, color palette, visual aesthetic, and brand style guide.
A strong brand identity foundation can provide several benefits. Here are some of them:
- Having pre-designed custom elements and a defined plan on how to use them can save you significant time when creating marketing materials in the future.
- Consistent styling makes businesses easily recognizable, professional, and memorable.
- It enables multiple people to contribute to marketing materials while maintaining consistency.
- Quality Branding helps you connect with your target market quickly.
What’s Included?
Brand Identity Deliverables and Services
Professional Logo Design
A well-designed logo is more than just a nice picture; it’s a strategic tool.
A good logo is not just an image, it evokes emotions, values, and instant recognition. It serves as a visual cue that helps people remember your brand and feel familiar with it, which builds trust. A strong logo helps your brand stand out among competitors and conveys a sense of professionalism.
We can create a unique logo that will represent your brand on all your marketing materials. Our design team will provide you with a range of different logo versions that you can use for various purposes and backgrounds. We will also discuss any custom sizing requirements that you may have during the design process.
All final logo designs will be provided to you in all popular file formats, including JPG, PDF, PNG, AI, EPS, and SVG files. Depending on the specific package you choose, additional files may also be included for your brand collateral items.
Fonts
We will work together to define the fonts used for your business.
We will provide you with the font files and make sure we are picking a font that can be viewed across all browsers.
Header Font – colors, sizes, line-height
Body Font
Holiday or Specialty Accent Font
Colors
We will define the colors used for your business and where.
You will receive color codes
Image Styles
What kind of images should be used?
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Icons
Icons bitch!
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Brand Style Guide
A brand style guide is crucial to maintain consistency and represent the brand accurately.
It ensures that whoever creates something for the brand follows the same guidelines to keep the brand’s identity intact and recognizable.
We will create a Brand Kit in Canva to follow your brand guidelines easily. We will provide a PDF version of the Brand Kit for your team to use on other platforms. The Brand Kit will include:
- Specific color codes used in the brand’s design.
- Details about the fonts used, including usage and size guidelines, and font files.
- Guidelines for other design elements such as patterns or icons to ensure their consistent usage.
- Guidelines on the brand’s personality and communication style.
- Examples that demonstrate how to apply the brand’s look across digital content or print materials.
Consultations on Design and Best Practices
Three consultations – 1 hr each
Zoom or In-Person if you prefer or and are in the Columbus area.
At Woodchuck Arts, we believe in building a solid foundation for your brand identity design, much like constructing a sturdy house. However, just as a home requires ongoing maintenance and occasional upgrades, your brand identity also benefits from continuous care. Our consultancy services extend beyond the initial implementation of your new brand elements; we offer guidance before and after their utilization. Experience has shown that questions and the necessity for adjustments often arise in the weeks following implementation. We stand ready to assist you during this critical phase, ensuring any necessary tweaks or modifications are seamlessly integrated to enhance your brand’s impact.
Business Cards
500 business cards
with QRcode
explore the right options for client
Social Media Profile Images
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Social Media Templates
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Social Media Implementation
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Website
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Get in Touch
The incredible thing about the internet is that we can work anywhere!
Woodchuck Arts is geo-located in Newark, Ohio, but we serve clients all over the United States.
info@woodchuckarts.com
724-910-1871
Free Social Media Images
Get access to our social media freebie portal! We have sized images for Instagram, Facebook, LinkedIn, & Twitter. You can brand any of these images for your business or use them for your personal social media platforms. This portal will always be available, and we will continually add fresh new content.
Samples below, and there are more in the image portal. 🙂
Image & Newsletter Sign-Up
Access our free image portal by signing up for free design and marketing tips! If you decide our suggestions are not for you, unsubscribe with no hard feelings, and you can still use the images. Give it a try; we think you'll be pleasantly surprised! 🙂