Morris & McDaniel
Website Traffic Report
Sessions
July 2024
6,047
July 2025
3,745
Top 3 Traffic Sources + AI
July 2024
Facebook Ads – 2,062
Google Ads – 1,037
LinkedIn Ads – 799
July 2025
Google Organic – 2,457
Direct – 1,100
Bing Organic – 100
AI Platforms – 11
Average Time on Page
July 2024
16 seconds
July 2025
53 seconds
Engagement Rate
July 2024
0.4%
July 2025
53%
Sales
Total from Aug. 25, 2024 -Aug. 25, 2025 – $140,800.00
# of sales – 1,920
July 2024
$409.50
# of sales – 37
July 2025
$2,819.03
# of sales – 211
*Note this does not include any Chipp sales
Agency Leads
July 2024
Lebanon Police Department
July 2025
- Lawrenceville Police Dept.
- Utica Police Department
- Shaker Heights
Other Form Conversions (Certification Exams, Assessors, Candidates, Ratings, Appeals, General)
July 2024
3
July 2025
269
Total CTA (form submission leads + sales)
July 2024
0.66%
July 2025
21%
Ranking Pages
Landing Pages
