IO Solutions

Marketing Report – June 1, – August 31, 2024

Website Traffic and CTA Results

Sessions – 6.5K (+665)
Conversions (sales) – 26, $1,127.35 (+5, +$882.61)
Converstions (forms) – 83 
Overall Conversion Rate – 1.68%
Store Conversion Rate – 12.87% (+47%)

Previous Period - July 15 - Aug. 15

Sessions – 6.1K
Conversions (sales) – 21 ($244.74)
Converstions (forms) – 104
Overall Conversion Rate – 1.70%
Store Conversion Rate – 8.82%

To establish a baseline for performance expectations, we researched how a $3,000 monthly marketing budget typically performs in the public safety sector. This is informed by industry benchmarks and the data we can currently gather from research and our campaigns.
Estimated Website Visits: 1,000 – 3,000
Average Website Conversion Rate – 2 – 3%
B2B Public Safety Departments:
    • Form Submissions: 10-20
    • Sales: 1-2 sales for the Turnkey Product
      (the sales cycle being 1 – 6 month on average)
B2C Candidates (Practice Materials):
    • Sales: 20-45 sales
    • Revenue: $600 to $1,125

Online Sales

Purchase Flow

Cities purchased from

LinkedIn

Impressions – 27.9K
Link Clicks – 791
CTR – 2.84%

Average CTR for LinkedIn – 0.39% and 0.65%
Previous Period - July 15 - Aug. 15

Impressions – 69.3K
Link Clicks – 2,182
CTR – 3.01%

Facebook

Impressions – 158.9K
Link Clicks – 3.6K
CTR – 2.27%

Average CTR for Facebook – 0.90% to 1.61%.
Previous Period - July 15 - Aug. 15

Impressions – 199.6K
Link Clicks – 3,330
CTR – 1.67%

Instagram

Impressions – 7.8K
Link Clicks – 146
CTR – 1.87%

Average CTR for Instagram – 0.22% to 0.88%.
Previous Period - July 15 - Aug. 15

Impressions – 7.4K
Link Clicks – 159
CTR – 2.15%

Google Ads

Paused – 247 visitors from previous ad spend.

(This typically happens from Google Ad delays, retargeting and browser cache.)
Previous Period - July 15 - Aug. 15

Impressions – 6.5K
Link Clicks – 590
CTR – 8.95%

Organic

Google

• Users: 330
• Avg. Time on Site – 59 sec.
• Purchases: 3

Bing

• Users: 66
• Avg. Time on Site – 1 min. 9 sec.
• Purchases: 0

Yahoo

• Users: 17
• Avg. Time on Site – 57 sec.
• Purchases: 1

DuckDuckGo

• Users: 5
• Avg. Time on Site – 15 sec.
• Purchases: 0

Total

471

Previous Period - July 15 - Aug. 15

Google

• Users: 395
• Avg. Time on Site – 1 min. 7 sec.
• Purchases: 3

Bing

• Users: 54
• Avg. Time on Site – 1 min 40 sec.
• Purchases: 0

Yahoo

• Users: 13
• Avg. Time on Site – 57 sec.
• Purchases: 0

DuckDuckGo

• Users: 5
• Avg. Time on Site – 36 sec.
• Purchases: 0

Total

467

Organic Search Queries

This data from Google Search Console are some of the terms people search to get to your website organically. 

Source/Medium

Below is more detail on where the website traffic is coming from. 

Top 20 Pages Visited

Cities of All Website Users