Coaching is becoming such a helpful tool in a world that can feel overwhelming and unpredictable. At Woodchuck Arts, we were lucky to meet Dr. Tracie Walser of InBloom Holistic Coaching through another amazing client, Coach Nurse Keith, who recommended us when she was looking for a website. The timing was kind of perfect — Woodchuck was going through its own big transition, and meeting Tracie felt meant to be.

She was a total joy to work with and a great reminder of why we love building websites for people doing meaningful work. Dr. Tracie is a fantastic transition coach, and we’re happy to help her get the word out.

The main goal for her site was to give potential clients the info they need to decide if transition coaching is right for them. Dr. Tracie already had a solid collection of content, so we worked together to organize it in a way that felt natural and easy to navigate.

She also had a beautiful logo already, which made it easy to build out the look and feel of the site. The colors, fonts, animation, and nature-inspired imagery all came together to reflect her calm, holistic approach to coaching.

Having a professional online presence was important for Dr. Walser, especially since she planned to connect with potential clients through LinkedIn — her main B2B platform. We collaborated with Tracie through a few rounds of design proofs, exploring different branded assets and logo variations before landing on the sleek, professional graphic featured above.