Google My Business an essential tools for search engine optimization or SEO. It is especially crucial for organizations that provide localized services. Your organization must display high on map search rankings and show robust content about your business. Google My Business is similar to a social media platform in that it requires a proper set-up, continuous content posting, and timely response to communications. All these things can be time-consuming, and you may not have time to put a lot of attention into this platform that can be beneficial to your business. Good news, you can hire someone to help you, but how much should it cost, and what should you expect?

First, your Google My Business will need claimed and filled with your products, services, general information, photos, etc. Your location will need set-up correctly, whether you have one or multiple locations. If you currently have an established Google My Business account, you may need to refine the current information and expand your content.

Once your Google My Business has been properly established, you need to add content regularly. This is where Google My Business can take quite a bit of time, but it’s essential. Google My Business is a great place to add articles, micro-content, tips, offers, photos, stories, and anything else that will help customers understand your business. It is important to keep this content fresh for your customers, and Google will most likely reward you with a higher ranking. 😉 The amount you post will be the biggest determinate of your monthly cost. We recommend posting anywhere from once per week to once per day, depending on your business type and budget.

Communication management is another crucial part of Google My Business Management. Reviews, comments, and questions need to be answered so customers know you are responsive and provide excellent customer service. You will need to be notified of anything that requires a response. If it’s appropriate and with your approval, your Google My Business Management team can post replies on your behalf.

Lastly, you will need reports on how your Google My Biz is performing, so you know what you are paying for! Regularly looking at the data will help you and your Google My Business Management team know what to adjust. Google My Business Management will most likely cost you anywhere from $200 – $700 per month. If you are too busy to do it, it’s worth every penny. The cost will depend on how often you post, your initial set-up needs, reporting frequency, and how much you need help with communication. If you hire a company to manage your social media, they will most likely post similar content on Google My Business and may offer you a discount to manage both, since it’s less work on their end. We do here at Woodchuck. Contact us if you would like to learn more!