How does your Business show their Festive Spirit?
Holiday branding is another chance for your business to show their identity- fun-loving, elegant, high-end.
The looks of the season can fit all of these, whether it is with sugary sweet colors and snowflakes, or shiny gold ornaments on matte white trees. Take a moment to think about what the holiday season means for your business, and keep that in mind as we move into…
5 Ways to Brand your Business for the Holidays
1. DESIGNATE A HOLIDAY FONT
There are so many unique fonts to pick from when looking for festive choices. From vintage to hand-written, here are a few options we love:
Holiday party invitations, sale campaigns, social media quotes, etc., are all great places to utilize a holiday font. Once you pick a font that resonates with you, add it to your brand guide and sprinkle cheer throughout your marketing materials!
2. Add a Holiday Tagline
Besides traditional Holiday greetings and sayings, many companies opt to create special taglines just for the holiday season. Here’s a few more recognizable ones:
Apple: Make Someone’s Holiday
Starbucks: A Taste of the Holidays
Macy’s: Believe in the Magic of Giving
3. Create Holiday Colors
While traditional red and green are still fun, holiday colors have expanded in many new and exciting ways!
We’ve decided to go with a more traditional red and green palette for this newsletter, still using our base green! We’ve kept the same Woodchuck Wood pattern, however simply swapped out the color for a stunning festive look.
Don’t trap yourself into only traditional colors though- holiday palette’s have branched out into elegant gold & whites, or even icy blues!
Check out some fun combinations below:
4. Add a Holiday Element
Consider adding some cheer to your marketing with images of the season!
Holiday imagery never has to overtake marketing, but doing something as simple as adding a snowflake or two will go a long way in making your business stand out. You can add more accessible holiday elements like a sparkle, a candy cane, holly, or even something like a simple wreath around your logo like ours!
5. DRESS UP THE MASCOT
Not everyone has a mascot to dress up- but we’re so happy we do!
Show some holiday spirit by letting yours sport a little spirit this holiday season!
If you are lucky enough to have an animal or any mascot as a part of your current branding, please let us adorn it in holiday garb!
Worried about tackling holiday marketing on your own? We’d love to work together!
FREE SOCIAL MEDIA IMAGES!
Get access to our social media freebie portal! We have sized images for Instagram, Facebook, LinkedIn, & Twitter. You can brand any of these images for your business or use them for your personal social media platforms. This portal will always be available, and we will continually add fresh new content.
Samples below, and there are more in the image portal. 🙂
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Access our free image portal by signing up for free design and marketing tips! If you decide our suggestions are not for you, unsubscribe with no hard feelings, and you can still use the images. Give it a try; we think you'll be pleasantly surprised! 🙂