Did you know that Google Analytics does not automatically track downloads from your website? If you are sharing documents, such as a PDF or an excel file, that are not traditional website pages, you will not see the data without adding code or a plugin.
You can track downloads automatically using four different methods. The options are:
Use Google Tag Manager: This is the best method, but it does require that you create an account and install Google Tag Manager in your site.
Use a plugin, such as Monster Insights: Best alternative to using Google Tag Manager.
Create an event in Google Analytics for each document you would like to track: Requires that you set up event tracking code within Google Analytics.
Add code to your documents directly: This works if you only have a few files, but it can be cumbersome if you have to set up extensive tracking.
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