One thing that helps Google recognize what your website is about is to put in image alt tags. These are a short description of what your image represents. These alt tags can also help if someone is visually impaired, and they use a tool that reads online content aloud.
Before you enter any image alt tags, you need to pick words or phrases that will help you. For example, on our blog post about Google My Business, we have a picture of a business storefront. This image represents the fact that your Google My Business page is a virtual storefront on the internet, and it also similar to the Google My Business Logo. The actual description of the image could be something like “Cartoon Store Front,” but that will not help Google understand the intention of our blog post.
Instead, it would be much more beneficial to our rankings to put in something like, ‘Google My Business Help’ since that is what our goal is for that blog post. Ideally, the image alt tags you use should be your target keyword or phrase, or a slight variation of it. Keyword research for your website can be its own blog post, but to keep it simple, pick a word or phrase that you think people would use for their Google search to get to your website or post. If you are creating a page detailing how to groom a dog, and you are using a grey standard poodle image, you would not put ‘grey standard poodle’ as your image alt tag. You would put in something like ‘how to groom a dog’ or ‘dog grooming tips.’
Once you have decided on your keyword or phrases, you need to put in the alt tags. If you use WordPress, you would typically put them in the media file, as shown below.
However, if you are using the Divi theme, things have changed. If you aren’t sure what theme you are using, and you use WordPress, you can check by going to Appearance – Theme on the dashboard.
If Woodchuck built your website for you in the past four years, it probably is built with Divi. If you don’t have WordPress and you need help finding where to put the alt tags, send us an email, and we would be glad to take a peek for you.

If you have Divi, there is a new way to put in image alt tags so that Google can recognize them. They need to be placed in the image module on the builder.

First open the Divi visual builder by clicking enable visual builder in the top black bar after you have logged in and went to the correct page. Then click the gear in the grey bar over the image where you would like to place the alt tag.

When the image module opens, click Advanced.
When the image module opens, click Advanced.
Scroll down, click the Attributes arrow on the right and place your keyword or phrase in the Image Alternative Text spot!
That’s all folks; you just helped your SEO. If you have hired us to help with your SEO, we will be doing this for you. If you would like us to help you, let us know!


The incredible thing about the internet is that we can work anywhere! Woodchuck Arts is geo-located in Newark, Ohio, Caledonia, MI and Toledo, OH. We serve clients from Seattle, Washington, to Washington D.C.

Email Heather at or call 724-281-0559
Email Erin at or call 616-528-2747

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