COLLECT MORE EMAILS

Most people are aware of website pop-ups. For this piece of content, we will be focusing on newsletter collection pop-ups, not ad pop-ups. You may have thought, (even if you install pop-ups professionally and have one yourself), these are annoying, why do we all have them?

Because they can help you collect an audience to send emails to, which we believe offers the best ROI in online marketing!

If you are reading this, we assume that you collect or want to collect email addresses, and one way to do so is from a pop-up on your website. The next step is to figure out how to get the most addresses collected.

Here are two tips on how to make an email collection pop up work better for you.

1. CONTEXT

The more specific you are to your target market, the more likely you are to get an email sign-up. Let’s say you own a pet store, and you would like to send potential customers your sales, pet care tips, etc. You can have a general email sign up on your homepage that encourages people to sign up, but to get even more email addresses, get more specific.

Let’s say a website visitor goes to a puppy product page on your site, and a pop-up appears asking them if they want to sign up to receive new puppy training tips and sale notifications. They are more likely to sign up for your newsletter because the content was relevant to them. Asking for their email address at this time will also feel more personal and make them feel like you can help solve any puppy problems they encounter along their journey.

 

If they are on the puppy product page and a pop-up arrives asking if they would to sign-up for sales on fish related items, they are very likely to ignore the pop-up.

If the website user is on a page about cat toys, maybe your pop-up offer is a newsletter that sends funny cat stories along with sales on cat supplies.

2. DELAY YOUR POP-UPS

There are few things more annoying than when you finally get to a website to see what it’s about and bang; a pop-up is blocking your view. Pop-ups can be exceptionally irritating and oft- putting if it is your first time on the website. You want to give your visitors a little time on your site before you ask them for an email address. They need time to navigate to a page relevant to them and dig into the content a little. The actual time of pop-up delay will depend on your target market.

For many markets, if a user is on a page for 30 – 60 seconds or more, you would assume they are genuinely interested in the topic. There are a few different ways you can set delays on pop-ups.

You can set an actual time and design the pop-up to appear after the user has been on the page for 45 seconds. You can also set your pop-up to emerge at a specific scroll point on the page, like when the user scrolls 1/3 or 2/3 of the way down the page. You can even create the pop-up to appear when the user goes to exit the website. Whichever way you choose, make sure you are giving your readers a chance to see what your content has to offer.

Email collection pop-ups can be valuable to your business. Make sure you are utilizing them to their full potential by really thinking about how people use your website, and as always, we are here to help if you need it!

GET IN TOUCH

The incredible thing about the internet is that we can work anywhere! Woodchuck Arts is geo-located in Newark, Ohio, Caledonia, MI and Toledo, OH. We serve clients from Seattle, Washington, to Washington D.C.

Email Heather at heather@woodchuckarts.com or call 724-281-0559
Email Erin at erin@woodchuckarts.com or call 616-528-2747

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