Turn your skills into an online course

The online learning industry has grown exponentially over the last decade. Before the COVID-19 pandemic, in 2015, online learning was a $165 billion industry and projected is to grow to $225 in 2022, and over $300 billion in 2025. We anticipate that the earnings will exceed expectations in this new world environment. With this kind of growth, the time is primed for business to tap into the earning potential.

We will be posting more blog posts on the following aspects of building an online course:

 

  • Course – Building your overall concept
  • Lessons – How to break-up your content for optimal delivery
  • Tests & Quizzes – Creating an effective feedback loop
  • Results/Outcome – What are the takeaways you are offering to customers
  • Capture – Going the extra mile to engage your learners long-term

BUILDING YOUR OVERALL CONCEPT

1. What is your unique skill?

Identify what you can offer and narrow your point of view. From teaching customers how to make the best cupcake to business financial management, what can you offer of value?

2. Who is your audience?

Who are your people? Are they general consumers who will take your course for entertainment learning, or are you trying to engage with business owners? Identifying your audience is the most crucial piece of how you will structure your course. Detail your audience persona as granularly as possible to better tailor your course information.

3. What is your purpose?

Would you like to create a new revenue stream or offer free services as a marketing strategy? Choosing your purpose will affect how you execute your overall structure and strategy. Once you’ve outlined your business goals for this course, you will have a better feel for the type of course, pricing, and delivery systems you should utilize.

4. Does it pass the quality test?

Is it:
Relevant – Does it provide a current value to your audience?
Valuable – Does it offer something people can use in some way?
Novel – Is it new unique enough that people would like to take a course instead of googling?
Memorable – Will people remember your course and tell their friends or colleagues?
Fun – Will people feel good about their experience?

5. What type of class will you produce?

Who are your people? Are they general consumers who will take your course for entertainment learning, or are you trying to engage with business owners? Identifying your audience is the most crucial piece of how you will structure your course. Detail your audience persona as granularly as possible to better tailor your course information.

  • Web-based Learning
  • Webinars and Virtual
  • Classrooms Video-based
  • Learning Collaborative
  • Learning Custom eLearning
  • Mobile Learning Microlearning

To learn more about each type of course listed above, click here for more information.

6. Can you validate it with your audience base?

Use the communication channels you have already established to test your idea with your potential audience. Ask about their interest and commitment levels through any of the following:

  • E-Newsletter
  • Social Media
  • Online Polls
  • Snail Mail
  • Phone Conversations

Once you have defined your course concept, audience, structure, pricing, purpose, and validated it with your audience, you are ready to start producing your content!

GET IN TOUCH

The incredible thing about the internet is that we can work anywhere! Woodchuck Arts is geo-located in Newark, Ohio, Caledonia, MI and Toledo, OH. We serve clients from Seattle, Washington, to Washington D.C.

Email Heather at heather@woodchuckarts.com or call 724-281-0559
Email Erin at erin@woodchuckarts.com or call 616-528-2747

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