The answer is two-fold. First, add a last-updated date to your blog posts (this doesn’t apply to timeless content like your home or about page). The last-updated date gives readers confidence that the information is current without losing the base of your past work. Then create a yearly plan to refresh your old content in a way that keeps it current to readers and a contender for search ranks on Google. If you have to prioritize your time, start with your top 10 ranking or highest traffic posts.
Read our next post where we will be digging into our top five quick ideas for how to update your old content for improved search visibility. The simple strategy of upgrading your previous content is a great way to start maximizing your SEO efforts in 2020!
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