Aja Frost of hubspot.com wrote an excellent description of Google My Business, “GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.” GMB, launched in 2015, is a crucial tool for improving your local search results. Optimization of your listing should be a top priority!
When people perform a search that includes the term “near me,” it is considered a local search. Typically, people who search for a local product or service are close to making a purchase. Fifty percent of local searchers will visit the store that day — all the more reason to make sure that your GMB account is on point.
So how do you get started? We’ve compiled five steps to get you well on your way to a local search listing users will love.
1. Set-up your Account
The first step is to create a GMB account and claim your business. If you already have a Google account for email, then go to google.com/business. If you do not, you will need to set-up a google email account. Once you have landed on google.com/business, select “Start now” in the top right-hand corner. You will then need to fill in your business name, address, business category, hours, and service area.
Google requires that you verify your business through them by postcard or for some companies by phone, email, instant verification, or bulk verification. Most companies typically use the postcard verification method, which entails Google send a physical postcard with a code to your Google My Business address. When you receive the code from Google, enter it in your GMB dashboard, then you are ready to optimize!
Once you have the basics in place, it is time to add pizzaz! To begin, access your GMB dashboard and select info on the left-hand menu. The information area allows you to upload photos of your business and products (like your killer new mustache wax), as well as a business profile cover. According to Google, companies with photos see 35% more clicks on their website links. Adding pictures leads to a 42% increase in requests for driving directions in Google Maps, as well. You can also upload videos to your GMB profile to give your viewers even more information about your products and services.
As we have mentioned before, reviews are positively one of the best things you can gather for your online business presence. If you already have Google reviews, the best way to encourage new people to leave more positive reviews is to respond to your current comments. You can do so through your GMB dashboard.
5. The Cherry on Top – Extras
Inside your GMB dashboard, after you have verified, updated your information, added photos, and responded to reviews, there are a few more options to add even dimension more to your profile. On your dashboard, there are menu items, including posts, services, products, and insights. While we could (and might 🤔) write a whole article on these sections, for now we’ll give you the basics so you can dig in for yourself. Posts are similar to social media posts, where you add short copy, an image, and a link to additional information on your website. You can check out the Woodchuck Arts google posts here, on the left-hand side of your desktop display. Services allow you to create categories and subcategories to describe your business offerings while helping Google with quality search results. In the Product section, you can create actual products with descriptions, pricing, and images! Finally, Insights is where you can monitor all your hard work. It includes several metrics to review your successes and opportunities for improvement.
GET IN TOUCH
The incredible thing about the internet is that we can work anywhere! Woodchuck Arts is geo-located in Newark, Ohio, Caledonia, MI and Toledo, OH. We serve clients from Seattle, Washington, to Washington D.C.
Email Heather at firstname.lastname@example.org or call 724-281-0559
Email Erin at email@example.com or call 616-528-2747