Content Framework

Use this quick and easy framework to knock-out your content like a pro!

One of the most frequent questions we are asked by clients is: How can I create great content that will engage my readers? We were thrilled to come across some information at our recent trip to a digital media conference that helped us address this problem! 

The author/presenter, Kary Oberbrunner, constructed a content framework for writing books and we thought it would be a great starting point for any content, in print or online!

First, you should ask yourself, what problem you are solving? This should be the premise for your content as you begin to write. Next you should present yourself as an expert on the topic. Once you have solidified your problem and solution you can work through the framework below to help your readers understand what they can gain from your content, product, or service.

#1. Create a Hook

This is the title of your content. Your main goal here is to grab the reader’s attention. Think of something catchy!! A few examples are The 4-Hour Work Week by Tim Ferris or Jab, Jab, Jab, Right Hook by Gary Vaynerchuck.

#2. List the benefits

This is the subtitle to your work. You need to tell the reader what your information will provide them in a short and sweet fashion. Highlight words like fast, simple, and affordable. Let the reader know that you have the answers to make their life easier! The 4-Hour Workweek provides another great example with the subtitle, Escape 9-5, Live Anywhere, and Join the New Rich. 

#3. Break it Down

This is the bread and butter of your content. In this section, you should list the steps or keys to success. Break it down so readers can see exactly how to work through the process you have outlined. Whether you are selling a website or lawn service, your reader should know how to get to their solution by the end of your steps.

#4. Make the promise

Create a vision of the promise land that is on the other side of your solution. Will clients flock to their business after you have offered your solution? Will they have the greenest lawn in the neighborhood? Paint the picture of what their life could be!

#5. Call to action

Explain exactly how to move forward with your process or buy your product/service. Make it easy for your now engaged reader to take the next step. Also, walk through the process yourself to ensure there are no roadblocks to success. Once you have peaked their interest, you don’t want them to leave without making a next level connection. At a minimum, you should ask people to fill out a contact form, complete a survey, or sign-up for your newsletter. Just don’t let them walk away empty handed.

This framework is a helpful tool that you can use to create or revise your content in a way that will engage readers with your writing and your business. By following the steps, you can easily walk through the process of how to attract attention, layout benefits, provide solutions, create a vision, and call people to action.

You may have noticed that we are walking the walk. We wrote this content with this framework and knocked it out in no time at all. If your interest is peaked and you would like more help delivering your content in print or digital media, Woodchuck Arts is here! Just scroll down and send us your ideas and we’ll be ready to help!!


The incredible thing about the internet is that we can work anywhere! Woodchuck Arts is geo-located in Newark, Ohio, Caledonia, MI and Toledo, OH. We serve clients from Seattle, Washington, to Washington D.C.

Email Heather at or call 724-281-0559
Email Erin at or call 616-528-2747

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