Keep your website users happy!
There are two main facets to the design of your website, how it looks and how it works for your users. User experience (UX) is the functional design of your website; it is how your potential customers interact and move through your site. Poor UX can lead to loss of visitors and that may lead to loss of business. When you review, update or build a new site, consider these six points as part of your functional design.
It’s so easy to do, but it’s important to remember that your customers don’t understand your company’s internal operations. This means that company terms are likely lost on your visitors. When you construct your site content, layout, and navigation, focus on what matters to your users. This should revolve around their needs and pain points. It should not be organized according to your internal company structure.
When searching for services online, there is a good chance your company is unknown to your viewer. To overcome user doubt, you should add credibility elements to your website. Credibility elements that provide the most impact are written testimonials, Better Business Bureau ratings and other notable accreditations. You can also use statistics on your company performance including the number of customers served, sales volume, and consumer ratings. With 95% percent of shoppers reading online reviews before purchasing, this becomes critical to your website and even in-store sale conversions.
We hope this feature is now a given for all website design, but you must make your site mobile friendly. Your content must resize for mobile devices and align properly on the page. Clickable content should be created for easy use on phones and tablets. If the clickable area is too small it can be difficult for users to navigate through your content.
If users cannot find the answers they are looking for or do not understand your navigation system, they will leave your website. Consider your customers top priorities and make those items obvious and easy to access. Keep it as simple as possible; overwhelming your users with too many options can clutter the page and confuse the user.
Help your users by directing them to the next step. They have found your beautiful, user friendly website, and you have done such a good job that they are still on your website…but now what? Would you like them to contact you, buy a product, or sign up for your newsletter? Easy access to the next step will increase conversions and bring more value to your online presence.
Nothing can annoy a website visitor more than missing or buried contact information (we are looking at you Bluehost). If a customer is ready to reach out to you via contact form, email, chat, phone or in person, do not create any barriers for them. You’d be surprised how often websites lack easy to access contact information and hours of operation. There is absolutely no harm in repeating this information, so have it on every page!
GET IN TOUCH
The incredible thing about the internet is that we can work anywhere! Woodchuck Arts is geo-located in Newark, Ohio, Caledonia, MI and Toledo, OH. We serve clients from Seattle, Washington, to Washington D.C.
Email Heather at firstname.lastname@example.org or call 724-281-0559
Email Erin at email@example.com or call 616-528-2747