There are many studies focused specifically on analyzing the impact of online reviews on business performance. The findings clearly, repetitively, and resoundingly show that reviews do affect purchasing behavior depending on the type and amount of user feedback.
In fact, we found some staggering numbers that show just how drastic of a role reviews can play on your site credibility and sales.
So what does that really mean for businesses?
It means that your business will benefit from both the quality and quantity of reviews associated with your business through your website, social media and Google. The fastest way to get great reviews (after offering great service or products, of course) is to ask for them! Up to 80% of reviews originate from follow-up emails and 68% of consumers at local businesses have left a review after being asked to do so. So whenever and however you decide to make “the ask”, keep on asking.
We understand that asking for reviews can make business owners nervous about inviting potentially negative feedback. However, negative reviews can actually add value to your business. Don’t misunderstand; we are not encouraging you to rack up tons of negative reviews with repetitive product or service complaints! We are saying some negative reviews are ok and can actually build consumer trust. Negative reviews also create an opportunity for businesses to win back displeased buyers while showing off awesome customer service skills to anyone that reads your reviews in the future.
We’ve outlined a few more stats to support our case:
- 67% of B2B buyers want to see a mix of positive and negative reviews
- 95% of consumers get suspicious of fake reviews if there are no bad scores
- Consumers spend four times as long interacting with negative reviews, with a 67% increase in conversion rate
- 72% of B2B buyers say negative reviews give depth and insight into a product
- 40% of B2B buyers say negative reviews help build credibility for a product
Overall, the data clearly supports the case for opening your business to public reviews and displaying them prominently. Now is the time to take the plunge and ask your customers to share their feedback!
At Woodchuck Arts, we are all about walking the walk, so we’ll go ahead and put in our request for your review right now. Just know that on the off chance you send us a negative review, we’ll be responding with our stellar customer service skills to win your favor back!