We’ve all heard the old adage; don’t judge a book by its cover. However, research has found that is exactly what consumers do when they land on your website. If your website looks dated, your potential customers are very likely to keep searching for other options. In fact, 94% of first impressions on a website are design related. While beauty is in the eye of the beholder, there are basic elements that appeal to most audiences and lead your users to perceive your site as authoritative, trust worthy and professional.
Here are a few things to consider when designing your website:
EMBRACE WHITE SPACE
Too much clutter can overwhelm your viewers. Don’t be afraid to leave a little space in your design.
THINK ABOUT CONTRAST
Adding light grey text on a white background is frustrating and hard for your user to read.
DON’T WASTE PRIME REAL ESTATE
Large images are great design elements, but make sure that they are sized properly for page speed and don’t dominate the design in a way that makes it hard for users to find information.
MAKE IT BIGGER
Make sure that your font size is readable for users, no one is happy when they are squinting!
MORE THAN WORDS
As much as we’d all like to think we are deep and only care about content, the fact is that consumer behavior studies show that that is simply not true. Don’t believe us, here are a few more stats (because who doesn’t love stats?) to help convince you:
- Given 15 minutes to consume content, 2/3 of people would rather read something beautifully designed than something plain.
- 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.
- 94% of negative website feedback is design related.
- 42% of consumers won’t buy from a poorly designed website.
- 38% of your visitors will disengage from your site if they find it unattractive or don’t like the layout.
It’s daunting to reflect on the idea that you could be losing 40% of potential customers to bad design. When you consider it in terms of yearly income, that cost can considerably outweigh the price of hiring a professional designer. We aren’t suggesting that only professional web designers can create visually appealing websites. We are, however, saying there are often cost benefits found in hiring people with expertise. When building 24/7 online storefronts, just like building your real storefront, hiring someone who is up on the code (pun intended) can make a big difference in your long-term results.
If you do decide to take the plunge and create your own work of art, make sure to consider your design carefully. It helps to review other websites and find common styling that you like. Don’t forget to ask for feedback on your design before you launch. Friends and family are a great source for brutal honesty, the kind that can save you from losing lots of money to poor design!
GET IN TOUCH
The incredible thing about the internet is that we can work anywhere! Woodchuck Arts is geo-located in Newark, Ohio, Caledonia, MI and Toledo, OH. We serve clients from Seattle, Washington, to Washington D.C.
Email Heather at email@example.com or call 724-281-0559
Email Erin at firstname.lastname@example.org or call 616-528-2747