What does your bounce rate really mean?
This week we share a little info on bounce rates. No, it has nothing to do with time spent at a trampoline park. Read on and impress your friends at your next social with your new knowledge!
At Woodchuck, we are often asked to help navigate our client’s world known as their Google Analytics. One particular metric that is important to our clients is BOUNCE RATE. Bounce Rate is the % of visitors to a website who navigate away from the site after viewing only one page. A high bounce rate can be a sign that your page does not encourage visitors to go anywhere else on the website. Occasionally a bounce rate is high because your user found what they were looking for and didn’t need to go anywhere else.
As a very broad rule of thumb, you’re aiming for a bounce
rate under 40%. Between 40% and 60% is average.
So when are bounce rates typically higher? Here are a few scenarios:
- When a user lands on your blog post from a social media platform
- When a user is on a mobile device
- If your website is slow to load
- Poor first impression of your website
- Navigation of your site is confusing
- The keyword the user utilized to find your site isn’t relevant to your content