In order to get dynamic & eye-catching designs, wether for web design, logo design, or print layouts, contrast and contrasting colors is your best friend! Having sections defined by contrast helps the reader take in all the information on your design. We’re going to go over some different elements you can change to create contrast in your work- and some tips on how to do it the right way!
One of our recent projects was for Stowe Mission, a well-equipped community resource center in Columbus, Ohio! This site has a dual purpose, while it needed to be easy to use for the community, having a professional online presence is essential for securing grant & donor funding!
We’ll be introducing you to the main 3 font families, which all fonts can more or less be put into. Then we’ll give the general mental connotations each family has, so you can decide which styles might match your brand identity!
Digital advertising is a great way to quickly & cheaply reach new audiences! There are so many different advertising platforms to try out, from Youtube to Facebook. When in doubt of which ones to pick, it can also be handy to try setting aside a small budget and testing out multiple platforms! Today let’s go over some of the easiest & most cost effective digital ad tools and advertising platforms there are.
Recognizability is what gives a company a definitive “brand”. Building this recognition takes not only providing a unique product or service, but also an effort to keep how your business presents themself consistent. This consistency means sticking strictly to a set of design choices associated with your company, like font choice, color palette, or specific shapes you associate with your brand.
As designers we mostly work on the visuals for our projects, creating webpages, advertising layouts, and logos. But sometimes we also write and edit the text going into our client’s projects- so let’s talk a little bit about copywriting and what might need to know.