How slow is too slow?
Don’t tell the Tortoise, but speed is the name of the game, at least when it comes to your website. A slow website can ruin everything you’ve worked so hard to build literally in seconds!
If it takes longer than 3 seconds to load, 40% of visitors will exit a website. Through expansive A/B testing, Amazon calculated that a page slowdown of just 1 second could cost it $1.6 billion in sales each year.
Even though you may not be doing the amount of sales that Amazon does (yet), it’s critical that your website runs quickly and efficiently! So just what are some of the issues that sites can face that cause them to run at a snail’s pace? Woodchuck compiled a list of few of the most common reasons why your site might be lagging.
1. Amount of Traffic
Just like the lines at your local mega-mart on Black Friday, too much traffic on a website will cause slowdowns. The more customers shopping, the slower the service. Bringing extra employees from the back will help, but then the work in the back will slow down. This is the same way your server operates and managing the extra traffic will inevitably cause slow-downs somewhere.
2. Image size and formats
Basically, think of images on your site like a Christmas wish list. The numerous larger, heavier items that you are buying will take longer to bring out and deliver. A large image is going to take a long time to ‘deliver’ as well. And the more images you have, the more time it will take. Make sure that your images are optimized and preferably in jpeg format for quicker loading.
In short, your images should fall under the following size parameters when loading to your site:
–100kb for a large image
–50kb for a medium image
–30kb for a small image
There are some differing schools of thought on this point. Some might argue that it isn’t the number of plugins but the quality. Most would probably defend that it is the number of plugins that affect loading speed on your website. To keep it simple, just don’t use plugins you don’t need! Make sure the plugins you utilize are reputable and current. Also make sure to keep plugins updated to cover vulnerabilities and security.
4. Excessive Ads
Overloading your site with ads cerates the need for additional processing time. Rich media ads can create hundreds of HTTP requests resulting in unresponsiveness. Limiting display ads can ensure better performance for a website.
5. Server location
The closer your visitors are to your website’s server location the faster your website will load for them, barring other traffic problems. This isn’t as much of an issue in today’s online world as it used to be, but if your business is in India, your audience is in India, give your data the path of least resistance by hosting on a server in India.
6. Server Performance
You can make all the changes and improvements to your website you want, but if your server is slow-moving, then you site will be too! Choosing a trusted web host is essential to effectively handle your site.
Caching can reduce load time as it serves content from a location nearest to the user. So basically, when a visitor comes back to your site, the browser doesn’t have to reload the whole page.
Your website loading speed has such a great impact on the number of conversions you will see. There are a few simple tweaks that you can do to raise your site speed to keep the customers coming back, and Woodchuck is happy to help! This is one race where slow and steady is definitely not to your benefit. Sorry Tortoise.