5 Sites with a Great User Experience
As designers, we love to create beautiful, fun imagery for clients as a way of expressing feelings and emotions. Yet, one of the biggest parts of our job as web developers is to ensure that our beautiful designs make sense to our client’s users. That user experience (UX) is a highly critical piece to website development. You have to think of user experience as your strongly built foundation for your site from which everything else is developed.
According to usability.gov, “User experience focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.”
We have to ask questions like:
· Can users easily find what they need?
· Does the website load quickly?
· Is the website easily read on all devices?
· Does the information on the website makes sense for the goals of the business?
We think about all of this information when we help clients with their websites. So, what does a great user experience look like in action? Below are five websites that we think offer great user experience!
This form is simple and well designed. It is composed of simple visuals so that you can choose what you need quickly. Once you fill out the form, it takes you to a place where you can view photos, information, and a map of where the potential sitter lives. It also still has the form on the left side in case you want to alter your search. Some of these people look like they are posing for a dating site.
This website is an awesome concept and it’s very easy to use. You know right away the purpose of the site and that it is free to use! It is very clear how to start. If you have ever wanted to learn another language, this seems like a great way to start.
Bellroy’s site contains stunning imagery and an appealing color selection. The clean images with the color blocks containing one saturated object next to one non-saturated provide a very intriguing design concept. It is also really easy to pick products and their colors once you get to their shop. Then, once you pick a product and color, it goes into a cool little video with hand-drawn elements that show you some of the product’s functionality and more attention-grabbing imagery.
The great visuals on this site do a good job of making you hungry as well as telling you right away what the site is for. It’s really fun and yet simple enough that it doesn’t overwhelm. We especially find the “How Graze Works” section a fantastic design—it is very clear with great graphics. There are numerous green “Get Started” buttons throughout the site so that no matter where you are, you know just how to get started with their product!
According to Picular.co, “Picular is a rocket-fast primary color generator using Google’s image search. If you ever needed the perfect yellow from a banana, this is the tool for you!” This site allows you to put in a concept, place or object and corresponding colors and their codes will pop up on your screen! You can then grab the color code and use it in your designs or whatever inspiration you need. We love the simplicity and ingenuity of this site.
As evidenced by these 5 sites, a user experience can be multifaceted yet seem very simple. It’s an important piece in your development that can make all the difference to your clients. If you’re not sure where to start or want to learn more about UX, the team at Woodchuck is ready!