GET MORE PEOPLE TO BUY YOUR STUFF!
Increasing sales on your website can be difficult and sometimes it’s hard to know where to start. The first things to consider are quality design and a fluid user experience. We have outlined 5 steps to help you start maximizing your online sales.
1. Be Direct
People need to immediately know what you are selling and how your product(s) can benefit them when visiting your website. You have 6–8 seconds to deliver a clear message before customers may exit your site and head to a competitor. Let your potential customers know how you can solve their problem as quickly as possible. MailChimp is a great example of this:
You know right away what they do and how they can improve your business. Don’t let users miss your message.
HAVING THE SOLUTIONS TO YOUR CUSTOMER’S PROBLEM RIGHT ON YOUR HOMEPAGE, CAN INCREASE SALES BY 31%.
2. Think About the User
When creating your online store, make sure your customer’s questions are immediately answered. The best thing you can do is to take thinking out of the equation for your users. If they can find what they are looking for quickly and easily, they are more likely to stay on your site to make a purchase. A good example of this is faucetface.com.
From the homepage, you can see they are selling glass bottles and why you should purchase one instead of using plastic. Their reviews are easy to access. Statistically, 87% of online consumers rely on reviews when deciding on a purchase. Faucetface.com has also anticipated a common user question by placing their shipping information in a blue line at the top of their website. Most online consumers research shipping costs before making a purchase. Faucetface.com makes sure that the answer is right up front.
The speed of your website is vitally important. According to Kissmetrics.com, 40% of website users will abandon a site that takes more than 3 seconds to load. It is extremely hard to drive traffic to a website. Once you get them to your site, you certainly do not want them to leave because your site is too slow.
4. ESTABLISH CREDIBILTY
You could have the best product or service in the world, but if your website looks unprofessional, people are not going to feel safe buying from you online. Look at the website below. If you had no prior knowledge of LingsCars.com, would you ever lease a car from them?
Your website should build trust with your customers, especially when you offer online purchasing. People need to feel comfortable submitting their credit card information through your website. They should feel confident that the product will also ship on-time. Even if your website properly represents your brand, you should regularly review competitor’s sites looking for ways to improve. If you have comparable prices, products, and quality, a better website might give you an edge to gain more sales.
5. COMPETITIVE SHIPPING
In a world where brick and mortar stores are shutting down because everyone is shopping online, your shipping prices have to be competitive. Shoppers will not purchase from your website if they can get free shipping from other sites like Amazon. Do your best to offer competitive shipping prices so you don’t lose customers.